Fashion Apps
With the coming of the technology era, the fashion industry has to think about evolving with it as well. Brands and designers, especially luxury brands, are already using apps and figuring out new ways to differentiate themselves from their competitors (examples are used in the article link provided below). If brands and designers are not using technology in some unique way, they are already behind. It is imperative that fashion moves forward with technology because this is the direction of the future and consumers are the ones leading the way-brands need to keep up with them! Brands need to rethink their market and target consumers (as well as potential consumers) who will be just as excited about the brands' advancements.
However, what I find the most interesting is the fact that Burberry, in my opinion, is the leader of technology in the fashion world (and my hands-down favorite brand). Have you seen their website? Heard of what they do when there's a new fashion show? It's pretty amazing! Yet, they do not have an official app. I did hear rumors that an app is in the works and will be coming out later in 2017, but since Burberry is all about perfecting the brand-consumer experience, it seems about right that they would take their time with making the app the best one out there for their consumers. Either way, I am absolutely stoked to see what happens when (or if) an app comes out!
https://www.theguardian.com/technology/appsblog/2013/sep/13/fashion-apps-iphone-ipad-android
https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition